Always attentive to its commitment to technological innovation, MHA was present at one of the world’s most significant technology and entertainment fairs in Austin, Texas, USA, in March 2018 and March 2019. SXSW (South by Southwest) was born in 1987 as a music, film, and entertainment festival. Over the years, however, it gained prominence for adding several other areas and themes to the exhibition, including a technology park.

In this way, it became an excellent space for networking and interaction between visitors and companies, strengthening culture and information in an integrated and sustainable way. SXSW brings together conferences, workshops, festivals, and content for those who want to update themselves and discover new things.

MHA participated in the event presenting its technology product, the arMHAzena® WMS, a supply chain and inventory management tool, in the trade show area, sharing the space with several other technology companies, cinema, arts, entertainment startups, and even breweries. SXSW is certainly a great innovation festival.