Always in tune with its commitment to technology innovation, MHA participated in one of the largest technologies and entertainment festival in the world, in Austin, Texas, USA, in March 2018.
South by Southwest(SXSW) was created in 1987, first as a music, cinema and entertainment festival. However, over the years, it became widely known while incorporating several other sectors and themes to the event, among which a technological park. Therefore, it became an outstanding forum for networking and interaction among visitors and companies, thus strengthening culture and information in a sustainable and integrated manner. SXSW concentrates a multitude of presentations, workshops, festivals and content for those who wish to stay up-to-date and come in contact with innovation.
MHA took part in the event by presenting its WMS arMHAzena®, a supply chain and inventory management tool, in the trade show section, sharing this space with several other notable technology companies, cinema, arts, entertainment startups and even breweries. SXSW is certainly a great innovation festival.
As a software exporting company, MHA has already implemented a system in the US and, over the years, has been taking part in several carefully-chosen exhibitions and conferences in order to further publicize its products.
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